For Spring/Summer 2022, Carhartt WIP has collaborated with Converse
CONS to create two skate performance designs that build on the roots both
brands have within the world of skateboarding.
The collaboration consists of two styles, the low One Star Ox Pro and the
mid Fast Break Ox Pro, which both combine fabrics such as suede, canvas, and
leather in a way that subtly nods to classic Carhartt WIP garments.
Both styles feature a CONS traction rubber outsole and a CX foam insole,
which offers improved cushioning. Additionally, the One Star Ox Pro design
includes gum rubber toe bumper detailing, applied in a contrast honey color.
Branding, meanwhile, is kept minimal, with subtle detailing on the tongue,
sockliner, and lace eyelets, as well as a debossed iteration of the Carhartt ‘C’
logo on the heel.
As a core component of the brand’s identity since its inception, Carhartt
WIP first launched its skate team in 1997. Over time, both brands’ skate teams
have come to share several riders, including Roman Gonzalez, Felipe Bartolomé,
Rémy Taveira, and Sylvain Tognelli. This collaboration builds naturally upon this
crossover and the brands’ shared skateboarding ideals.
The accompanying imagery for this collaboration comprises work from
various photographers in multiple different cities, including London, Paris, Los
Angeles and San Francisco. It is presented as an image bank, showcasing different
locations, skaters and moods. The campaign’s creative direction comes from
Leo Vernhet, and includes contributions from Alex Pires, Sirus F. Gahan, Maxime
Verret, Ryan Garshell, Peter Sutherland, and Antje Peters