AWAKE X CARHARTT WIP
For Spring/Summer 2020, Carhartt WIP has collaborated with Awake NY.
The result of a mutual admiration and longstanding friendship, the twelvepiece
capsule collection combines Carhartt WIP’s rugged, utilitarian aesthetic
with the NYC-informed sensibility of Awake NY’s founder, Angelo Baque.
Taking inspiration from vintage hunting gear, the iconic Michigan Coat
has been reworked to include contrast pockets and paneling, as well as an
embroidered brand lock-up on the reverse of each piece. Additionally,
Carhartt WIP’s American Script jersey program serves as the base for a trio
of contrast stitch hoodies, while three pocket T-Shirts feature both brands’
iconography. In keeping with the collection’s rule of three, it is rounded off
by a Watch Hat beanie in Black, Hamilton Brown, and Awake NY Bright
Blue, each with pop color labeling.
The collection is then set to launch on January 18th at select Carhartt WIP
stores and global retailers.